Description
The Importance of Barossa
Overall, the Barossa is Australia’s biggest selling regional appellation (Margaret River is #2).
It comprises one-third of all Shiraz sales where it is the clear number one.
Barossa commands the most premium price position with average price/bottle well above all other regions.
Why Barossa for Robert Oatley?
The Barossa represents a clear opportunity for us to expand our reach, with broader distribution through new, highly important and in demand region and a premium price point.
Renamed in August 2015, Oatley Fine Wine Merchants is the Oatley family’s Australian wine distribution business.
Oatley Fine Wine Merchants is focused on becoming a leading independent premium wine merchant recognised for the quality of the wines we offer and for the services we provide to our customers. We are committed to offering the flexibility of representation that meets your venue’s specific needs.
All of our producers are independent and family owned, where heritage and authenticity are key. We work in partnership with the wineries we represent with a commitment to deliver wines of the highest quality and standards. We will continue to evolve the portfolio of wines we offer to ensure we meet the challenges of a constantly changing market and evolving consumer preferences.
