How to Auction Wine

Wineries registered with a store on can chose to auction any wine product. From within your account you can:

  • Create an unlimited number of wine auctions from within your store
  • Set a start price for the auction
  • Set the reserve price for the product: no one will win the auction below the specified amount
  • Set the start/end date and time for the auction
  • Label when auction ends
  • Enable automatic price raising when another user places a higher bid
  • Allow user to end the auction by purchasing the product immediately at a fixed price
  • Automatically schedule the next auction for each wine product

Both wineries and wine bidders will receive an automatic email during the auction when bids are received, winning bids and payment by winning bidder.

The below screenshot shows the ‘Auction’ module inside each winery dashboard at For more information on auctioning wine, please contact us at