Felix Riley is a director of Felixir, a Melbourne based wine importer, wholesaler and agent.
Drawing on 15 years in fine wine retail, founder Felix Riley was convinced of the increasing popularity of dry rosé and established Felixir in 2013 to focus on finding great examples of the style.
Previously, Felix was the Manager of The Prince Wine Store which sits among Australia’s best regarded fine wine retailers. Felix oversaw the transformation of the Essendon Cellars, which The Prince purchased in 2010.
Felixir is an importer and wholesaler specializing in dry rosé wines of Provence, as well as Southern French reds and artisan Australian producers.
Wines from the Felixir wines portfolio can be ordered here.
